About Us

Bringing together technology, data and creativity to find exponential growth in the Asia market.


Digital Marketing

Digital marketing is the core of our group and most of our strategies involved using the latest breakthough in digital marketing technologies.


Luxury Travel Specialist

Through our digital marketing experience with luxury travel operators and properties, we became one of the leading consultants in this vertical.


Startup Accelerator

The first startup accelerator that comes with gym, spa, and a pool bar. We focus on startups, projects, and businesses looking to tap into the Vietnamese market.


Luxury Concierge

Our partnership with Quintessentially allows us unprecedented access into more than 60,000 luxury suppliers worldwide.

Egg Agency

Egg Agency is the digital marketing arm of the Egg Group, we specialize in growth hacking of companies in the luxury travel vertical. Here’s are some of our case studies.

MaxinutritionScott Dunn
maxinutrition logo13th December 2010: GlaxoSmithKline (‘GSK’) and Maxinutrition Group Holdings Limited (‘Maxinutrition’) announced they have entered into an agreement for GSK to acquire Maxinutrition, a UK company that manufactures protein-enhanced functional nutrition products, from Darwin Private Equity. Subject to approval from the Office of Fair Trading, GSK will acquire 100 per cent of the shares of Maxinutrition for a cash consideration of approximately £162 million including the repayment of outstanding debt.

Maxinutrition is Europe’s No. 1 sports nutrition company by market share and has delivered sales growth of approximately 21% CAGR over the last 3 years. The company recorded sales of approximately £36 million for the fiscal year ended April 2010.

Under the terms of this agreement, GSK will acquire Maxinutrition’s brands, including Maximuscle, the leading brand in the UK and European sports nutrition market. The deal will extend GSK’s reach into wider categories, complementing its existing Nutritional Healthcare business. GSK will also bring its marketing excellence and R&D innovation capability to extend the growth of Maxinutrition in the UK, European and International markets where the products are available.

scott dunn logoInflexion is pleased to announce that it has invested a majority stake in Scott Dunn Holdings Ltd (Scott Dunn), the leading award-winning, luxury travel brand.
Founded in 1986 by Andrew Dunn, the company provides a broad range of luxury holidays from skiing and Mediterranean resorts to tailor-made journeys and bespoke honeymoons.

Scott Dunn is recognised as a premium brand in the sector and is distinguished by delivering very high levels of service to its guests. It was voted number one specialist tour operator by the readers of Condé Nast Traveller in 2014. The company operates within the luxury travel market, which has grown by more than 12% CAGR over the last three years, as demand from affluent customers in the UK and overseas has increased.


Egg Accelerator

Egg Accelerator is the startup accelerator arm of the Egg Group.


  • Channel Partners – To give our startups the unfair advantage, to get to product/market fit (where most startups fail) using our massive distribution network.
  • Vertical Market segmentation – To allow the startups to gain access, mentorship and contacts within the vertical they are interested in.
  • Seed Money – We would be able to leverage on our partner’s massive network and audience to generate a good amount of traction that will greatly increased chances of securing funding.
  • Outsourcing Partners – To remove as much costs associated with starting a startup as possible in order to give the startup a longer runway.
  • Massive Growth – To greatly accelerate the startups and push it pass the chasm and into orbit by leveraging on our partner’s distribution. Prime the start for liquidity event

Here are some of our portfolio companies



BCA Studio is a boutique creative agency that strikes to deliver international standard with local understandings. We provide one-stop visual communication solution from branding and marketing strategy and design to web design and development.

With a team of oversea educated members, BCA Studio has been servicing clients around the world including Singapore, UK, US and Korea. Through out 4 years of business, together with Egg Agency we also helped to growth-hacking many startups in Vietnam.


VivieTV logo

A side project that was started over the weekend in Feb 2015 is generating about US$17,500 of revenue a month by Jul 2015. It’s a video content distribution platform that leverages on exclusive distribution rights of highly viewed videos/content.

It has changed how our content partner generate their revenue in a market where piracy is rampant, we’ve helped them profit from a market that they had previously given up on ever making much money from.



The leading affordable luxury cosmetic brand from Japan. Lead by Nguyen Cao Ky Duyen, host of Thuy Nga’s Paris by Night shows.


Quintessentially Vietnam


The luxury lifestyle group, is a private members’ club with a 24-hour global concierge service. With offices in almost every major destination and thousands of suppliers worldwide. Whether it’s for business or pleasure, our Private Membership and Corporate Services are designed so that everything is catered to our Members’ preferred level of assistance and tailored to their personal requirements. We are the preferred service chosen by those who are keen to enjoy the very best life has to offer.



Startup.TV is a YouTube channel that’s aiming to help startups in the South East Asia region improve their game through series of videos that’s produced in an interview format.

We will be conducting interviews with startups, experience CEOs, angel investors, venture capitalists, and startup accelerators.

We aim to bring insights about the trends in the Vietnam startup scene. We believe that Startup.TV could be a profitable channel for the startups to approach the expanding market and their potential clients.


igloo logo

Igloo is a Wi-Fi solution that helps to increase the revenue and branding of the merchants through a shared customer database with other non-competing merchants with similar target audience.

We allow your business to increase engagement with customer to increase return visits, more spending per visit, and more referrals.

Egg Team

sieng van trannicole limvi ton
Sieng Van Tran>

Sieng Van Tran

Founder and CEO of Egg

Serial Entrepreneur having built and sold startups in Elearning, Ecommerce and Digital Media. Now having moved from London to Saigon, he is focused on disrupting the accelerator model in Asia by offering what might be the only one with a pool, spa, gym, and bar. From building up his network over the years, as Sieng explains, “We can growth hack like nobody can because of the platform we’ve built” and it’s this distribution that can help propel businesses into exponential growth on a global scale.

Nicole Lim

Nicole Lim

Founder of Traveller-international.com

Head of Singapore and MD of Quintessentially Lifestyle in Vietnam, Myanmar, Cambodia and Laos. Our in house travel specialist having co-founded a boutique travel company, Traveller International, that customises private tours to exotic destinations since 2010.

Vi Ton

Vi Ton

Founder of Create Studio/ Art Director of Egg

Graduated from Lasalle College of the Art, Singapore, Vi had 3 year experience as a graphic and web specialist in various agencies in Singapore. In 2011, she co-founded Create Studio (or commonly known as Studio Bo Cong Anh) in Ho Chi Minh city, with the vision to be the one-stop visual communication solution agency that strikes to deliver international standard with local understanding. She is the art director of Quintessentially Creative in South East Asia

Contact Us

Your Name (required)

Your Email (required)


Your Message

The Manor 2,
91 Nguyen Huu Canh,
Binh Thanh District, HCMC, Vietnam
(+84) 62585605